Pixel Configuration
Configure tracking pixels to fire conversion events only for qualified leads. This is the core feature that makes QualifyForm unique.
Why Conditional Pixels Matter
When you run Facebook or Google ads, every conversion event teaches the algorithm what kind of user to find more of. If you fire a "Lead" event for everyone who completes your form, you're teaching the algorithm to find more of the same — including low-quality leads.
❌ Without Conditional Pixels
- • Every submission fires the pixel
- • Algorithm learns wrong patterns
- • More unqualified leads over time
- • Wasted ad spend
✓ With Conditional Pixels
- • Only qualified leads fire the pixel
- • Algorithm learns ideal customer patterns
- • Lead quality improves over time
- • Higher ROAS
Supported Platforms
Facebook Pixel
Fire Lead, Purchase, CompleteRegistration, or custom events to Meta's Conversions API.
Google Ads
Track conversions with Google Ads using Conversion ID and Label.
Coming soon
Setting Up Pixels
Open the Pixels tab
In the form builder, navigate to the Pixels tab in the left sidebar.
Add your pixel credentials
For Facebook Pixel, enter your Pixel ID (found in Events Manager):
Pixel ID: 1234567890123456
Event: Lead (or custom event name)For Google Ads, enter your Conversion ID and Label:
Conversion ID: AW-123456789
Conversion Label: abcDEFghiJKLEnable conditional rules
Toggle on "Enable conditional rules" to set up your qualification criteria.
Without conditional rules, the pixel fires for every form submission.
Configure your rules
Add conditions based on question answers. For example:
Rule configuration:
Logic: ALL conditions (AND)
Condition 1: "Budget" is one of ["$5k-$10k", "$10k+"]
Condition 2: "Role" equals "Decision maker"
Test your configuration
Use the form preview to submit test responses and verify:
- Pixel fires when conditions are met ✓
- Pixel does NOT fire when conditions aren't met ✓
- Events appear in Facebook Events Manager or Google Ads
Rule Operators
Available operators for building conditions:
| Operator | Description | Example |
|---|---|---|
| equals | Exact match | Role equals "CEO" |
| not equals | Does not match | Status not equals "Student" |
| contains | Includes text | Email contains "@company" |
| greater than | Numeric comparison | Budget greater than 5000 |
| less than | Numeric comparison | Team size less than 10 |
| is one of | Match any in list | Industry is one of ["SaaS", "Tech"] |
Logic Modes
AND Logic (All conditions)
All conditions must be true for the pixel to fire.
Budget > $5k AND Role = "Decision maker" AND Timeline = "This month"
OR Logic (Any condition)
Any single condition being true fires the pixel.
Budget > $10k OR Company size > 50 OR Industry = "Enterprise"
Best Practices
- ✓Be selective: Only fire pixels for leads that match your ideal customer profile
- ✓Use specific events: "Lead" for qualified leads, custom events for different segments
- ✓Test thoroughly: Verify pixel firing in Events Manager before scaling ads
- ✓Monitor responses: Check the "Pixel Fired" column in responses to see qualification rates