Google Ads Setup
Configure Google Ads conversion tracking to optimize your campaigns for qualified leads.
Finding Your Conversion Details
Open Google Ads
Go to Google Ads and select your account
Go to Conversions
Navigate to Tools & Settings → Measurement → Conversions
Create or select a conversion
Create a new conversion action or select an existing one
Get the Conversion ID and Label
In the tag setup, find your Conversion ID (AW-XXXXXXXXX) and Conversion Label
Configuration
Example configuration:
Conversion ID: AW-123456789
Conversion Label: abcDEFghiJKL
Smart Bidding
When you fire conversions only for qualified leads, Google's Smart Bidding algorithms learn to find users more likely to become qualified leads, improving your campaign performance over time.