Facebook Pixel Setup
Configure Facebook (Meta) Pixel to track qualified leads and optimize your ad campaigns.
Finding Your Pixel ID
Go to Events Manager
Select your Pixel
Click on your pixel (or create one if you don't have it)
Copy the Pixel ID
The Pixel ID is the number shown under your pixel name (e.g., 1234567890123456)
Supported Events
| Event | Best For |
|---|---|
| Lead | Qualified lead submissions |
| CompleteRegistration | Sign-ups and registrations |
| Contact | Contact form submissions |
| Schedule | Appointment bookings |
| Custom | Your own event name |
Pro tip
Use the "Lead" event for qualified leads and create a custom event for all submissions. This lets you compare conversion rates between all leads vs qualified leads.