Conditional Pixel Rules
The core feature that makes QualifyForm unique: fire conversion events only when leads match your criteria.
Example Rules
🎯 High-Value Lead Rule
IF Budget = "$10k+" AND Role = "Decision maker"
→ Fire Lead event
⏰ Ready-to-Buy Rule
IF Timeline = "Within 30 days" AND Company Size > 10
→ Fire Lead event
🏢 B2B Qualifier Rule
IF Industry is one of ["SaaS", "Tech", "Finance"]
AND Email contains "@company.com" (not gmail, etc.)
→ Fire Lead event
Creating Rules
- Go to the Pixels tab in your form
- Add your Facebook Pixel or Google Ads credentials
- Enable "Conditional Rules"
- Choose logic mode: AND (all conditions) or OR (any condition)
- Click "Add Rule" and configure:
- Question to evaluate
- Operator (equals, contains, greater than, etc.)
- Value(s) to match
- Add more conditions as needed
- Save and test with preview
Important
Always test your rules with the form preview before publishing. Check that the pixel fires for qualified answers and doesn't fire for unqualified ones.